30th ANNIEVERSRY CONCERT - SAIGON CO.OP

This event is part of the "Triệu Tin Yêu" (Millions of Hearts) series celebrating Saigon Co.op’s 30th anniversary. It is a cultural event welcoming over 10,000 attendees and more than 500 partners and suppliers, aiming to express gratitude to customers, connect the community, and showcase the enduring 30-year journey of Vietnam’s leading retail system.

The event features a multi-layered experiential space that blends the past, present, and future. Highlights include an exhibition area recreating 1990s Saigon, a "4.0 technology" shopping zone (featuring a VR virtual supermarket), and over 30 booths showcasing brands from the Saigon Co.op ecosystem and major partners.

A standout feature of the program is the "Triệu Tin Yêu" concert series—a free musical extravaganza gathering top V-pop artists such as Lam Truong, Dam Vinh Hung, Noo Phuoc Thinh, Min, Den Vau, Uyen Linh, Pham Quynh Anh, and The Men. The series attracted tens of thousands of spectators, creating a vibrant, festive atmosphere on Nguyen Hue Walking Street.

TOP Group served as the comprehensive production and staging agency for the program, handling spatial design, booth systems, stage production (including sound and lighting), and overall operations. Their work helped create a memorable, emotionally resonant, and impactful anniversary milestone for the Saigon Co.op brand.