LAUNCHING EVENT - ECO RETREAT
- Event
The Eco Retreat sales launch event marked the debut of Ecopark’s newest urban project—a symbol of a new generation of green living standards, where the concept of "home" is redefined through a harmonious blend of humanity and nature. With a building density of just 19.5% and a landscape area spanning 121 hectares, Eco Retreat offers a lifestyle defined by tranquility, privacy, and vibrant green energy amidst the modern urban pace.
The event welcomed nearly 1,500 customers and consultants, creating a large-scale experiential gathering that maintained an atmosphere of serenity and sophistication. Moving beyond a traditional product presentation, the launch was crafted as a "miniature retreat"—a space where guests did not merely listen to project details but stepped into the "Retreat Lifestyle" itself, immersed in green-hued lighting, multi-layered visual projections, and an evocative open-concept design.
As the event organizer and operator, TOP Group orchestrated the entire experiential journey—from spatial flow design and operational scripting to guest reception, performance coordination, and the management of the attendee experience. Beyond ensuring seamless execution on a grand scale, TOP Group succeeded in translating the "Retreat Lifestyle" spirit into emotionally resonant experiences, allowing every attendee to truly feel a new way of living—one that is slower, greener, and deeper.




