OOH 3D LED - “Visual feast” for future billboards
The appearance of OOH 3D LED has completely changed how users see advertising videos. Instead of distracting content, OOH 3D LED is a "visual feast" that attracts viewers and voluntarily follows.
What exactly is OOH 3D LED?
Outdoor digital advertising (Digital Out of home - DOOH for short), is used to distinguish dynamic outdoor advertising (due to digital adoption) from static forms of outdoor advertising (OOH). - no digital applied, no effects, no motion).
OOH 3D LED is essentially a tiny branch of OOH, displayed by 3D technology without using glasses (naked-eye 3D display) with a very sophisticated method of tricking the brain.
When the human brain observes an image that has a difference between the left eye and the right eye, it will create the phenomenon of "parallax" (which occurs when the brain mixes these two images) and gives produces a 2D image that adds depth and becomes a 3D image in the viewer's head, making the subjects in the video appear lifelike.
Taking advantage of that feature, TVC makers do not display a large cluster of images but divide them into smaller pixels that are projected in different directions. Thanks to this, the OOH 3D LED can be easily reached by anyone, without the need for specialized glasses as before, as long as it is placed in the ideal state.
What OOH 3D LED brings to the brand?
1. Attract and leave a strong impression on viewers
OOH 3D LED has applied the most suitable technology for led screens with smooth, vivid animation mode with relatively high frequency, ensuring that the screen does not cause eye pain, but also creates attention. interesting and attractive to viewers, making them "volunteer" to watch the entire ad without complaining.
2. Increase brand awareness with users
Thanks to its uniqueness and direct interactivity, OOH 3D LED will create strong visual impressions with a wide range of target customers, thereby helping to increase brand awareness and positioning the image as "leading". trend".
In addition, videos with epic 3D effects also reach a large number of consumers, especially Gen Z users who know how to take advantage of social networks to connect and share. The image of OOH LED 3D campaigns spread strongly on platforms such as Facebook, and Instagram, achieving the goal of media coverage for brands.
3. Change flexibly and freely express ideas
The advantage of digital outdoor advertising (DOOH - Digital Out-of-home) in general and LED screens, in particular, is the ability to broadcast ads by spot, each spot can be 15, 30 minutes long, or 60s, and the frequency repeats about 6-8 minutes/time, equivalent to 120 spots/day, 3,600 spots/month.
Considerable advertising duration and high repetition frequency will create many display opportunities for brands while reaching potential customers and imprinting them in their minds.
Advertising LED screen is integrated with intelligent control technology with the ability to broadcast advertising quickly. Therefore, it saves more time for the brand's communication TVCs to be on air without spending time waiting, printing, and constructing like traditional billboards.
Conclusion
Facing those benefits, businesses have raced to implement the OOH 3D LED campaign. The heat of this type is therefore increasingly spreading to every corner of the global advertising market.
Besides, with the development of 5G, this type of advertising promises to shine even more.
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