One month from the time of New Year, ChatGPT has really "destroyed the virtual world" People are boiling for it, racing to find ways to experience it. With this AI tool, humans can perform anything from answering questions, writing poems, writing job applications, solving homework, writing a thesis, or building a program of code with complexity. High.

Despite being so intelligent and responsive, will the emergence of ChatGPT be able to completely replace current content creators and developers on social networking platforms (content creators)?

What's impressive about ChatGPT's "background"?

30/11/2022, ChatGPT was born, developed by Open AI

On December 5, 2022, after only 5 days, ChatGPT reached 1 million users – which took Netflix more than 3 years and Facebook took nearly 1 year.

In February 2023, ChatGPT reached 100 million users, officially becoming a global phenomenon in which Vietnam is indispensable.

Many universities and high schools in the US, Australia, and France... immediately issued regulations banning students from using ChatGPT.

Sundar Pichai, CEO of the world's largest search engine - Google, also issued a "red warning" internally in the company before the appearance of products from OpenAI (an Organization with a list of Founders are names - which is no stranger to Silicon Valley: Elon Musk, Peter Thiel, Reid Hoffman ...).

As can be seen, everyone is talking about ChatGPT with the assessment of being the smartest artificial intelligence. Not stopping there, the tech world is predicting even more significant strides in 2023 in artificial intelligence in general and in chatbot projects like ChatGPT in particular.

What is the real power of ChatGPT?

The ability to look up information

When searching for keywords on Google, the system will return a string of results including web pages for us to learn and refine information ourselves. As for ChatGPT, when we type a question into the chat bar, the system will automatically synthesize and give the information it thinks is the most accurate. This saves users more time.

Whether the questions are simple to complex such as solving equations, calculations or even writing code, ChatGPT tries to explain each idea in detail, helping users to better understand the essence of the question.

However, the weakness of ChatGPT is that the data of this chatbot will only be updated until the end of 2021. ChatGPT also only works offline, which means they cannot update real data like Google Assistant or Google Assistant, Siri.

To fix it, we need to install an additional utility (extension) called WebChatGPT, which has the function to search and update the latest data in ChatGPT. The question will be a bit longer at this point, but the chatbot can give a more specific and accurate answer.

Content creation ability

ChatGPT impresses users because of its ability to quickly and accurately write content to users' requests in both English and Vietnamese, but the response speed in Vietnamese will be slower, and the answer will not be close—full meaning and meaning like in English.

ChatGPT's writing style is also evaluated quite well because of its ability to express ideas very clearly, the sentences are full of subject and predicate and are suitable for the Vietnamese style. This is the advantage of ChatGPT over Google Translate or any other translation tools, which translate sentences word for word, leading to grammatical or stylistic errors.

ChatGPT is also a valuable tool for programmers as this chatbot can handle common code snippets. With each line of code, ChatGPT will analyze each attribute and method, then explain in detail below.

This will help new users who do not have too much programming knowledge to learn and absorb easily.

So the potential ChatGPT has the ability to replace content creators?

CNET is censured for writing articles with artificial intelligence

Earlier this year, the media in the US in particular, and around the world in general focused their attention on CNET - a technology news site based in the US.

Articles using AI are now announced at the top of the article on the CNET site. | Source: CNET

Since the middle of the fourth quarter of 2022, this news site has been secretly using artificial intelligence to write articles. The AI-produced articles on this site are riddled with errors, including knowledge errors, logic errors, and plagiarism errors. As a result of this, CNET had to publicly apologize to its readers, and at the same time review all AI articles and conduct mass editing. Some posts even had to start from scratch.
Undeniably, ChatGPT will be a useful tool

With the ability to help automate repetitive tasks, deliver data-driven insights, personalize customer experiences, and optimize advertising campaigns, GPT Chat and other tools AI tools will bring about significant changes in many other aspects of society, both now and in the future.

However, as the saying goes: "Computer can't cry!"

The AI language model focuses on enhancing its ability to perform specific tasks and process information, not to deal with complex human thought and emotional experiences and change. substitute for human creativity and strategic thinking in marketing.

The emergence of AI is also the basis for creatives as well as those in marketing to focus more on human-centered design, creating quality content, hitting emotions and Experience tailored to each customer's needs and preferences, to build deep connections and drive interactions instead of malicious content to lure useless views.

In short, for jobs that require less flexibility, creativity, and emotion, ChatGPT as well as AI tools can completely become "rivals" and free up labor in the future. But even so, it's human intelligence that is really important to produce more creative, emotional, and quality products, instead of just being stereotyped in the same old ways - right?