What is Programmatic SEO?
SEO (*) you must have heard many times, this is a "must have" method to reach customers & users on search engines. But have you heard of “SEO Programming”?
(*) Search Engine Optimization = Optimizing display on search engines
What is Programmatic SEO?
Simply put, it is a combination of: Programming (programming) + SEO, or in other words, the work of applying established techniques to SEO implementation work, to improve the ability and reach of customers. reach everyone's use end (end users) through search engines.
Programmatic SEO's Mission
Every technology is born for a certain reason (several), so is programming SEO, it was born out of the power of the program to make SEO implementation more convenient and faster. Exploit further expands reach to users, by removing barriers that conventional SEO implementations have to face, thereby making SEO implementations as optimal and effective as possible.
This method is not a new, which was used of the company & the big files in and out of the water out of the platform of my background.
- E-commerce platforms: Shopee, Lazada, Tiki, ...
- Travel & hotel platforms: Travelkola, Agoda, Booking, Klook,…
- Community platform: Quora, Reddit, Stackoverflow,…
- etcetera and clouds
For example
When you search with the keyword “hotels in Phu Quoc”, you will immediately see results from Traveloka, Agoda, Booking, …
With normal SEO, to achieve this effect, you will have to build a separate page corresponding to this keyword, because Google will prioritize results with valuable content that are most relevant to users. search, and most importantly to their keywords.
Either, you will need to deploy satellite content articles, on existing products (company website, partners, Facebook Pages, Groups,…), or on media & press .
Means work, these websites have to build 54 separate pages corresponding to 54 provinces? That if you only calculate by the number of provinces in Vietnam, but if you expand to the whole world, how much is the number of separate pages they need to build? Or even for a variety of the same topic but the keywords will be different, for example:
- What to eat in Phu Quoc?
- Phu Quoc delicacies
- Phu Quoc specialties
- Phu Quoc Seafood
…
Try to this quality with a number of private page (landing page) that they need to build, then you can imagine how much power it would have been without the increased amount of work to do by hand.
And that's why "SEO Programming" was born!
Using the power of the technical setup program, we can completely use the variety in our data to automatically generate thousands of pages with different topics. ** Isn't it amazing? **
Benefits of “Programmatic SEO”:
- Better for content expansion capabilities / different themes
- Better to increase reach
- Fast track results
- Increase backlinks (backlinks)
Includes files that focus on long tails (long tail keywords)
Instead of reducing SEO coverage by just focusing on high-volume keywords, established content often revolves around long-tail keywords with low search volume. But with the merchandise page content with the installer generated, the overall number of searches & scope searches will increase to a large number.
Can easily outrank the competition
With this long-tailed word approach, SEO has the right little competition. By mass generating site content with more specific settings, it can easily outrank the competition.
Good user experience for content with owner rights
Of course, with so much mass-produced content, it won't be possible to achieve the quality of the owner's copyrighted content. Instead, a content list has a setting based on how useful it is to specific audience queries and better suited to lead conversions.
Problems of “Programmatic SEO”
When it comes to benefits, we can't forget the minus points, because in this world, no one is perfect.
Google values pages with “high quality of content”, providing content that is most relevant to the user's search.
Therefore, the implementation of programmatic SEO, if you do not learn deeply, make progress and have a clear plan, will easily encounter the following problems:
1. Possible duplicate content issues
Google may not show a page in search results that it deems too similar to another page on your site.
It is often beneficial to add some unique content like a unique intro written by a freelance writer. You can also include user-generated content as part of comments or review links.
2. Google (Google Site Index) Indexing Issues
Since Google has limited resources, it may not index all of your pages at once, especially if you add hundreds or thousands of pages quickly.
Implementing a good site architecture with lots of internal links and building external links can help your site get indexed faster.
You can also submit your sitemap or specific URLs to Google in Search Console.
3. Google penalties for plain or auto-generated content
In their official documentation, Google discourages "automatically generated" or "thin content" contains keywords but doesn't help the user.
They say they will "take action against domains that try to rank by only showing scrappy or other cookie-cutter sites that don't provide significant value to users."
Adding features like user-friendly design, useful charts or graphs, user-generated content, or some nicely written content can help avoid this problem.
Conclusion
Programmatic SEO is not a walk in the park, you need to have a good team of programmers and an understanding of the workings behind the search engines.
However, any business looking to gain organic traffic by publishing at scale will see the positive impact of this marketing strategy.
And remember to create useful content for users!
If you have any questions or concerns, or need our assistance, you can contact us immediately, we are always available!